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About Us



In the heart of SETSOFRAN is its founder: Setso, who designs and foresee every single piece of our collections and inspires others to unleash their fabulousness via chic and elegant styles. Fashion has always been part of Setso’s life which is reflected by her never-ending desire to stand-out in style.

Similar to the experience of likeminded, Setso was struggling to find outstanding outfits unique to her sense of style.  Attractive styles were often issued with a luxury price tag or when an outfit appeared good; the quality was often below expectations. This experience was especially disappointing when shopping online.

Nevertheless, despite such obstacles, when a particular garment caught Setso’s eye, she was able to leverage each piece by chic styling to reach desired wow effect.

Boosted by ongoing positive feedback on her styles, being a source of advice among her friends and across social media, Setso decided to turn her passion into a business by designing unique outfits and creating an enjoyable online shopping experience for everyone. Now SFL fashion-forward customers can shop with confidence and forever looking stylish. 


At SETSOFRAN we believe that fashion is a powerful tool to empower women; it enables every woman to express her fabulousness without saying a word. We design outfits for every woman and everybody. Let us help you be your own stylist. 



What we offer

Not only do we want our fashion-forward customers to look stylish, we also want them to be comfortable while at it. Therefore every single piece is designed with great attention to detail and carefully selected high-quality materials. To ensure quality production, we took time to know our manufactures personally, built great relationships with all of them and ensuring fair business terms. 



We want you to be your own stylist and forever looking stunning with minimal effort. Therefore all SFL outfits are readily stylish, to save your time and money. 


Main benefits:

  • Unique quality designs
  • Bespoke price to quality ratio
  • Reliable worldwide delivery
  • Free shipping option across most markets
  • Peace of mind return policy
  • Prompt customer service
  • Styling advice available on request